But it’s only 9-5, right? Right?! WRONG! Along with the many, many advantaged of being constantly connected to many devices all floating around in this wonderful, mysterious goo we call the World Wide Web, also comes the concept of liquid labour. Traditionally worker bees bumbled along to the rhythm of the machine hum, fast forward a hundred years or so and that hum has escalated to a piercing shriek that you just can’t quite get rid of.
The flow of information that was once a novelty has become a commodity and a rather desired one at that. What’s the most important factor in any capitalist society? All together now kids: Money. Profit drives the flow of information (free or otherwise) and the flow of information drives the flow of labour needed to match it. Young professionals (Bah who are we kidding?!) are judged on their skills, diligence, competence and availability. Work hours are no longer rigid and dependable but never-ending and demanding.