Machinima, Machinima, everywhere. Since the days of “Diary of a Camper”, which is considered to be the first piece of Machinima film, the concept of reappropriating game visuals has exploded into an art of film making. The rise of such an art form is in part due to the low cost of screen capture low barriers of access generated by gaming engines, but the main reason so many consumers have now become prosumers is the creative nature that surrounds the gaming industry. From walkthroughs and Let’s Play’s, Fan art and videos, parodies, and modding, players now have more access and influence over their gaming experience than ever before.
Machinima is an important aspect of the gaming culture and it will only continue to increase as technology and tools of creation become more ubiquitous and less expensive. It is fast, accessible and cost significantly less than actually making your own film and with many platforms of distribution, the more circulation, the more awareness and the more people who will start to create their own content. This means that the demand for new and creative work is, at the moment, endless. The desire for consumer to generate their own gaming content may be a new idea but what has given rise to this is the intrinsic human desire to create. Storytelling and character development has always been a huge aspects of art, literature, film and games so it is no surprise that it has found its way into the newer platforms of art.