Sexualization of Women

The Geena Davis Institute on Gender and Media’s latest findings highlight over sexualized, under-representation of women in the media. The institute analyzed media by breaking the numbers down into three categories: films rated G, PG, and PG-13, prime-time programming, and children’s shows. The overall finding is that women are still underrepresented in American media and therefore a large portion of Australian media. When they are represented, they are still stereotyped and sexualized, more often depicted as unemployed in comparison to men, and rarely portrayed in STEM careers or in high-ranking positions like CEO or President.

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In films, prime time programming, and children’s shows, fewer than 50% of speaking characters are women. Men outnumber women more than 2 to 1 in family films and children’s shows. A breakdown of characters by race indicates that characters are predominantly male, with the exception of Hispanic and Asian female characters in children’s shows. Women are also more likely to be found speaking in reality shows (48.1%) and news magazines (46.6%) rather than in comedies (31.5%) or children’s shows (30.5%).

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Female characters in television are still subjected to gender roles and sexualization. In terms of domesticity, women are more likely than men to be depicted as parents or in stable relationships in children’s shows and family films. In terms of sexualization, women and girls are more likely to be wearing revealing outfits or anything considered sexy in all three categories of media. A female characters’ sexiness is often verbally commented upon, outwardly acknowledging her status as “eye candy.” The Institute broke down sexy female characters by age group, examining the extent to which the emphasis on being sexy is placed on the characters at each age.

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Women may be 47% of US employees, but number only 20.3% of employees in family films, 34% in prime time, 25.3% in children’s shows. And of course, when there are working women in media, stereotypes abound. Women scientists in the media are most often seen working in the life and physical sciences rather than in math or computer science–male computer scientists and engineers outnumber women 14.25 to 1 in family films and 5.1 to 1 in prime time TV. Working women in films often hit the glass ceiling–only two of the characters in the Institute’s sample were in high paying positions with major clout. In both family films and primetime programs, 100% of DAs and Chief Justices were men. In family films, 95% of politicians were men (in primetime programming, 72% were men). This kind of under-representation undermines the ambitions of girls by intimating what specific careers are not “for us.”

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The latest findings once again show how misrepresented and underrepresented women are in the media. Mass media is a powerful tool because it has the power to spread stereotypes and sexualization giving it the potential to influence not only how men see women but how women see themselves.

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